Commercial Photography Terms and Conditions

Contact details:

William Fitch Photography Ltd.

10 Pinelands Close

St John’s Park





Call: 07786 321 754




William Fitch Photography is a trading name of William Fitch Ltd., a company registered in England and Wales, No. 10121932. Not VAT Registered.


Terms and Conditions of the Commissioning and Reproduction of Pictures from William Fitch Photography


1. Terms and Definitions:

a)    picture includes a photograph, images, transparency, negative, digital scan, design, artwork, painting, montage drawing, engraving or any other item which may be offered for the purposes of reproduction.

b)    reproduction includes any form of publication or copying of the whole or part of any picture and whether or not altered by printing, photography, slide projection (whether or not to an audience) xerography, artist’s reference, artist’s illustration, layout or presentation, electronic or mechanical reproduction or storage by any other means.

c)    the Photographer (otherwise known as William Fitch) is the Author of the photograph or the Photographer.

d)    the Client is the person or organisation to whom the invoice is addressed (whether the Client is acting for a third party or not).

e)    William Fitch Photography administers the licensing of the works of the Photographer, William Fitch and is a trading name of William Fitch Ltd, a company registered inEngland.

f)     These terms and conditions represent the entirety of the agreement between William Fitch Photography and the Client. Any variation is only applicable when agreed in advance and in writing.


2. Copyright and Ownership of Materials:

a)    The entire copyright in the pictures is retained by the Photographer, William Fitch at all times throughout the world and is administered by William Fitch Photography.

b)    Title to all photographs remains the property of the Photographer.

c)    Images will be licensed for use for a specified period. When the License to Use has expired, the images should be returned to the Photographer and a written undertaking given that all digital files have been destroyed. The Client is expected to comply with this requirement within 30 days of expiration of the License to Use. The Photographer reserves the right to make an additional charge for continued use after this period.

d)    The Photographer, as administered by William Fitch Photography, supplies the technical and artistic ability to illustrate an idea photographically, and sells the right to reproduce those pictures in a given context. No property or copyright in any pictures shall pass to the Client whether on its submission or on William Fitch Photography Images’ grant of reproduction rights in respectthere of.

e)    William Fitch asserts both his moral right to be identified as the author of his work and the right to a credit is asserted in accordance with sections 77 and 78 of Copyright, Designs and Patents Act 1988.

f)     Unless otherwise agreed in writing if any picture reproduced by the Client omits the copyright notice or credit line specified by William Fitch Photography any fee payable by the Client shall be subject to an increase specified by William Fitch Photography, and in any event an increase of not less than 25%.


3. Use and Reproduction:

a)    The License to Use only comes into effect once full payment of the invoice has been made. No use may be made of the images until full and final payment – including any late payment charges that may have been levied – has been received. William Fitch Photography reserves the right to make a charge of 50% of the original invoice (excluding expenses) when images are used before full payment has been received.

b)    Permission in writing may be granted for image use before payment, however this permission will be immediately revoked if payment of the invoice is not made by the timescale stated on the invoice.

c)    Reproduction rights (if and when granted) are strictly limited to the use and period of time specified on William Fitch Photography’s invoice. An agreement must be reached with William Fitch Photography before the pictures are used for a different purpose or after the licence to use has expired.

d)    Reproductionrights are not issued exclusively to the Client except when specified on theinvoice.

e)    Reproductionrights granted are personal to the Client and may not be assigned, nor may anypicture submitted to the Client be loaned or transferred to third parties savefor the purpose of the exercise by the Client of such reproduction rights.

f)     Any reproduction rights granted are by way of licence and no partial or other assignment of copyright shall be implied.

g)    William Fitch Photography reserves the right to refuse to supply or grant are production licence to a third party when requested to do so by the Client.

h)    In the case of printed publications, three copies of the relevant pages containing any picture supplied are to be furnished to William Fitch Photography free of charge within two weeks. In other media, evidence of use must be made available if requested.

i)     On the Client’s death or bankruptcy or (if the Client is a company) in the event of a Resolution, Petition or Order for winding up being made against it, or if a Receiver is appointed, William Fitch Photography may at any time thereafter inspect any records, accounts and books relating to the reproduction of its pictures to ensure that the pictures are being used only in accordance with the reproduction rights granted to the Client.


4. Definitions of Reproduction Rights:

The following terms are used when describing the reproduction rights granted by William Fitch Photography and the Photographer to the Client:

a)    Internal Use only: The right to use the pictures only within a company for non-commercial purposes, publication in a free in-house magazine not normally available to the public, exhibition within the Client’s premises, editorial usein the Client’s intranet site.

b)    PR and Press distribution: The right to use the pictures as described in 4(a) plus, a licence for third parties to reproduce such pictures in print or electronic media in an editorial context where no fee has been paid to guarantee publication.

c)    Specified Use Only: The right to use the pictures once only for the purpose as described on the invoice.

d)    Editorial: One reproduction only of pictures supplied within one print edition of the specified title in an editorial context only.


5. Booking and Cancellation:

a)    The Client will be required to complete a Booking Form, on receipt of the booking form, William Fitch Photography will send an email as confirmation. The booking will then be considered confirmed.

b)    Once the Client has made a booking for a specific time and date and this date/time has been Confirmed, William Fitch Photography will not accept any other work from other clients for those times and dates.

c)    As a result, once a booking is Confirmed, if it is subsequently cancelled, a cancellation fee will be charged to the client according to the following schedule:

                   (i) When a client cancels a confirmed booking within 10 business days of any confirmed date a fee of 30% of the booked time rate will be charged.

                   (ii) When a client cancels photography within less than 10 business days of any confirmed date, a fee of 50% of the booked time rate will be charged.

                  (iii) When a client cancels photography within less than 3 business days of any confirmed date, a fee of 75% of the booked time rate will be charged.  

                  (iv) In addition to this cancellation fee, the client will be charged for any expenses already incurred by William Fitch Photography.

d)    If William Fitch Photography – with the agreement of the client – cancels a shoot due to inclement weather/lighting conditions or any other reason beyond William FitchPhotography’ control and the client is unable or unwilling to arrange or agree a suitable new date within either a reasonable and mutually agreed timescale OR 1 calendar month, then the client will be liable to pay 50% of the booked time rate plus any expenses already incurred by William Fitch Photography.


6. Payment Terms:

a)    Our payment terms are strictly net 30 days unless agreed in advance and in writing.

b)    If payment is not made in accordance with (a) above then William Fitch Photography may rescind any Agreement and recover damages, or, at its option, may exercise its statutory right to interest under the Late Payment of Commercial Debts (Interest) Act 1998.

c)    A fee of £25 (excluding VAT) will be made for each account reminder, duplicate invoice,or any other paperwork, correspondence or phone calls involved with the pursuance of a debt. This fee is non-refundable, and represents the additional time spent pursuing overdue invoices.

d)    The Client’s right to reproduce a picture arises only when William Fitch Photography’s invoice relating to the grant of such right is fully paid (including interest charges levied on late payment of the invoice or invoices). Any reproduction before payment of the invoice constitutes an infringement of rights and a breach of this Agreement entitling William Fitch Photography to rescind the Agreement and rendering the Client liable for the payment of damages.

e)    If any invoice issued to the Client is not paid by the Due Date, then all unpaid invoices issued to the Client become due of immediate effect, even if it is less than 30 days from the issue date, and that William Fitch Photography may consider these invoices as overdue when pursuing legal action for the recovery of said debts.


7. Rejection:

a)    William Fitch Photography will edit every take and deliver what it considers to be the best of every situation covered.

b)    Unless a rejection fee has been agreed in advance, there is no right to reject based on style, composition or editing.


8. Liability and Indemnity:

a)    While William Fitch Photography takes all reasonable care in the performance of this agreement generally, it shall not be liable for any loss or damage suffered by the Client of by any third party arising from use or reproduction of any picture or its caption.

b)    The Client agrees to indemnify William Fitch Photography in respect of any claims or damages or any costs arising in any manner from there production without proper reproduction rights of any picture supplied to the Client by William Fitch Photography.

c)    It is the Client who must satisfy himself that all necessary rights, model releases or consents which may be required for reproduction, are obtained and it is acknowledged that William Fitch Photography gives no warranty or undertaking that any such rights, model releases or consents have or will be obtained whether in relation to the use of names, people, trademarks, registered or copyright designs or works of art depicted in any picture. In the event that the picture is issued or reproduced by or with the authority of the Client then the Client shall indemnify William Fitch Photography against any loss or damage, proceedings or costs where such rights, releases or consents have not been obtained.


9. Applicable Law:

a)    This Agreement shall be subject to and constructed according to English Law and theparties agree to accept the exclusive direction of the Courts of England.

b)    No variation of terms and conditions set out herein shall be effective unless agreed in writing by both parties.

c)    Email communication constitutes a contract in law, unless the Client specifically states they will not accept this and instead provides hard copy paperwork of allrelevant agreements and contracts.


10. Client Confidentiality:

The Photographer and William Fitch Photography will keep confidential and will not disclose to any third parties or make use of information communicated to them in confidence for the purposes of the photography, save as may be reasonably necessary to enable the Photographer or William Fitch Photography to carry out their obligations in relation to the commission.


11. Making Payment

a)    Our terms are strictly net 30 days unless agreed in advance and in writing.

b)    Payment by BACS is preferred and bank details will be provided on our invoice.

c)    We do not accept cheques.

About me

William Fitch

Hello, I’m a London photographer who specialises in commercial, family lifestyle, pet and wedding 
photography. I work throughout the greater London metropolis and beyond with my base and my heart in the wonderful Blackheath, Greenwich and Kidbrooke area.

As a General Practitioner or GP of photography with almost a decade of experience; thinking on my feet with little or no margin for error in all types of situations has become my stock in trade.Social and corporate events, weddings and landscapes together with portraiture and business portraiture as head shotsand publicity photographs for artistes all share the honours. Being a photographer is about enjoying photography and celebrating its diversity. That’s what drew me in and has kept me here ever since.All work on site is covered by public liability insurance with the work further guaranteed by professional indemnity insurance and producers’ product guarantees.

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